Lorem ipsum, placeholder or dummy text used in typesetting and graphic design for previewing layouts. It features scrambled Latin text, which emphasizes the design over content of the layout. It is the standard placeholder text of the printing and publishing industries.
Its name derives from the first words of the standard Lorem ipsum passage:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
The first use of Lorem ipsum is uncertain, though some have suggested the 1500s, when sections of Classical works were often used as dummy texts by printers to make type specimen books demonstrating different fonts. According to this account, the material was chosen based on Latin’s familiarity as a lingua franca across Europe and the popularity of Classical works during the Middle Ages. Whenever it was first created, Lorem ipsum did not gain widespread popularity until the 1960s, when Letraset manufactured preprinted transfer sheets that featured the passage for use in the advertising industry. The sheets allowed typesetters and designers to cut out and rub on the text in various fonts, sizes, and formats for mock-ups and prototypes.
