Pivots, Trolls, and Blog Rolls

Whether I like it or not, the first line of my obituary will probably be that I was the founding editor of Gawker.com, the flagship site of Gawker Media, a sprawling blog network that was put out of business by Peter Thiel and Hulk Hogan in 2016. Nick Denton and I started Gawker in 2002 and I left in late 2003 to go to New York Magazine, so I missed some of Gawker’s greatest hits and biggest misses, but the early ‘00s were what I now think of as the heyday of blogging. (Talking Points Memo was started in 2000.) 

I want to begin this introduction to our 25th anniversary essay series by telling you what an exciting and must-read collection it is. Our team has commissioned 25 essays on the history of digital media, which more or less overlaps with the 25 years we’re celebrating here at TPM this year. We solicited contributions from a wide range of contributors —  people who first made their mark at different points in the history of digital media, people who’ve worked in different parts of the digital beast, people from very different political persuasions. We have Semafor’s Dave Weigel on Elon Musk and X; Jacobin founder Bhaskar Sunkara on the rise of Substack; Gawker founder Elizabeth Spiers on blogging; Marisa Kabas of the Handbasket on journalists as personal brands; Marcy Wheeler (Emptywheel) on troll culture and the rise of Trumpism. That only scratches the surface on the series we’re kicking off today, and running through our two-day anniversary event in New York City on Nov. 6 and 7. 

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